Captain Ron's Fish & Chips
This project is a branding redesign of an existing food truck of the same name. I wanted to evoke a New England coastal bougie vibe while maintaining a sense of fun and nostalgia. In other words: playful, but rich. Scroll to the bottom to see a speculative commercial I created for the brand, featuring archival Super 8 footage from the sixties, eclectic Moog music, and an ai-powered British narrator.